Holistic brand positioning of NB Entrust Essay Example | Topics and Well Written Essays - 2000 words

Holistic brand positioning of NB Entrust - Essay Example These combines proven expertise, tailored packages and bulk purchasing power with tailored packages vital for enhancing the business property value to both investors and occupiers. Many systems of NB Entrust have been developed from company services, as well as, adapted them from property management services. They refer tenants as clients and this is a significant aspect of the company philosophy. The company internally manages the delivery of varied property services and facilitates effective management integrator. The company outsources delivery of direct services to varied specialist providers in significant areas including landscaping, electrical services, security and cleaning. The company currently has nine principal supplier partners and they intend to expand them to more than 20 diverse companies. The revenues for the year 2007, was approximated 6.2 million dollars for the group companies, where by NB Entrust contributed to 18.9 percent. Thus, the company owner, Nelson Bake w ell has made significant efforts; thus, the company facility management services have now improved in terms of performance level. Holistic Brand Positioning of NB Entrust Branding theory is an effective approach for conveying and enabling customers to understand products and services available in the market. In the contemporary business environment, which is characterized by high competition, companies have made significant efforts by implementing effective marketing strategies vital for achieving their business goals successfully. Before employing branding strategy, companies should understand the strategic and detailed approach effective with a clear aim of meeting the desired needs of their customers (Burton 31). Trust is among the companies that have attempted to employ branding theory as an effective model for communicating about the management facilities they offer to their clients in the market. Dann and Susan (71) argue that brand positioning is an effective strategy that co ntributes to increased sales; hence driving business growth. NB Entrust employs varied business strategies effective for creating value to customers. Therefore, the holistic brand positioning focuses on brand details, and also evaluates these strategies based on the concerning levels, as well as, constraints, which offer a basis for recommendations. Culture Culture is one of the effective aspects that should be taken into consideration before implementing a branding strategy for a property brand. This is because culture may impact severely business performance in case it is not taken into considerations effectively (Bearden, Richard and Kelly 45). The organizational culture consists of varied aspects including the assumptions that the group has invented such as values, relationship with clients and many others; enabling the corporation to learn or cope up with problems within the internal and external environment. NB Entrust understand the significant of building property brands and they also understand that implementing a brand, which suits best in the cultural environment is effective. Relationship with NB Real Estate NB Entrust has attempted to maintain their relationship with NB Real Estate. Although the establishment of NB Entrust contributed to separation of the two companies, they have made significant attempt to work together in the new estate. Branding deals with two significant elements of delivering performance and establishing a relationship

Do transformation really work for Pizza Express Dissertation

Do transformation really work for Pizza Express - Dissertation Example observed trend regarding the transformation (which includes refurbishment of the units) it has been recommended that Pizza Express should invest in the innovation of products and services and also adopt identical and unique design for all the units of Pizza Express across the country. Major business houses round the world have undergone massive transformation over the years in order to be competitive and to fetch a substantial market share. In the era of globalization, organizations need to adopt various changes in their outlook to sustain their businesses in the competitive market scenario. The history of successful organization reflects the fact, that the organizations have carefully identified the changes in business processes at appropriate timings and those changes have gained profitability for them in the long run. In the present era, transformation of business across all sectors has evolved in a massive way. As a result of transformation, industries have experienced major chan ges over the years and this has been one of the critical elements responsible for the survival and growth of business organizations. Among the major changes undertaken by different organizations in the past decade, the focus has always been on the creation of value. Customer satisfaction has also been one of the prime forces which have driven the changes over the years. Much importance has been given to bring about changes in the products and services, according to the needs and demands of the customers so that the products and services offered by them are perceived by the customers to be of high value. The overall transformation in the business activities of the organizations also has a huge effect on the economy of a country. As the industries in a country contribute a substantial part... Express 23-27 Analysis 28-34 Conclusion 34-36 Recommendations 36-37 Bibliography 37-40 Appendix 40-41 Transformation in Pizza Express Executive Summary: A study of the process of business transformation has been conducted with special reference to the transformation process in Pizza Express. A detailed study has been done to analyze the importance and the advantages of the business transformation process. The transformation process undertaken by Pizza Express has been studied with the help of the secondary sources and some primary information. Studies reflect that the transformation process of Pizza Express is mainly based on the refurbishments of the units and a huge cost is being allotted by the organization towards the achievement of these goals. In the next step in the transformation process of the organization, the major process in the business operations needs to be detailed. Importance on the operation of process needs to be provided as all the major tasks in the organizations are accomplished through the process and the overall outputs of the process determine the efficiency of the organization. The various outputs of the organization should be aligned to the strategy so that operational excellence can be achieved by the organization. The detailing of the business operation will in turn lead to the overall analysis of the process and the identification of the process which needs the transformation. Once the process requiring transformation is identified, critical analysis of the particular areas of the process needs to be evaluated which needs transformation. Once the process requiring transformation is identified, critical analysis of the particular areas of the process needs to be evaluated which needs transformation.