Thursday, May 14, 2020

Forces That Shape the Earth - Free Essay Example

Sample details Pages: 2 Words: 634 Downloads: 1 Date added: 2017/09/25 Category Environment Essay Type Argumentative essay Did you like this example? Plate Tectonics The forces that shape the earth begin beneath the lithosphere. Rock in the asthenosphere is hot enough to flow slowly. Heated rock rises, moves up toward the lithosphere, cools and circulates downward. Riding above this circulation system are the tectonic plates, enormous moving pieces of the earth’s lithosphere. [pic] Plate Movement Tectonic Plates move in four different ways. When tectonic plates come into contact, changes on the earth’s surface occur. 1. Diveregnt Boundary- Plates move apart, spreading horizontally. . Convergent Boundary-Plates collide causing either on plate to dive under the other or the edges of both plates crumple. 3. Transform Boundary- Plates slide past one another. [pic] Folds and Faults When two plates meet each other, they can cause a folding or cracking of the rock. The transformation of the crust by folding or cracking occurs very slowly, often only a few centimeters or inches a year. The rocks, which are under grea t pressure, become more flexible and bend or fold, create changes in the crust. pic] Earthquakes As the plates grind or slip past each other at a fault, the earth shakes or trembles. This sometimes violent movement of the earth is an earthquake. [pic] Volcanoes Magma, Gases and Water from the lower part of the crust or the mantle collect underground chambers. Eventually the materials pour out of a crack into the earth’s surface. Most Volcanoes are found along the tectonic plate boundaries. [pic] Tsunami Some Earthquakes causes a tsunami a giant wave in the ocean. A tsunami can travel from the epicenter of a quake at speeds of up to 450 miles per hour, producing waves of 50 to 100 feet higher, [pic] Weathering Weathering Refers to Physical and Chemical processes that change the characteristics of rock on or near the earth’s surface. Weathering occurs slowly over many years and even centuries. Weathering process create smaller and smaller pieces of rock called sedimen t. [pic] Mechanical Weathering Processes that break rock into smaller pieces. Mechanical weathering doesn’t change the composition of the rock only its size. [pic] Chemical Weathering Chemical Weathering occurs when rock is changed into a new substance as a result in a interaction between elements in the air or water and the minerals in the rock. Decomposition, or breakup, can happen in several ways. [pic] Erosion Erosion occurs when weathered material is moved by the action of wind, water, ice, or gravity. For Erosion to occur, transportation agent, such as water, must be present. Glaciers, waves, stream flow, or blowing winds cause erosion by grinding rock into smaller pieces. [pic] Water Erosion One form of Water Erosion as water flows in a stream or river. The motion picks up the loose material and moves it down stream. The greater the force of water, the greater the ability of water to transport tiny rock particles, or sediment. Another form of erosion is abrasion, the grinding away from rock by transported particles. [pic] Wind Erosion Many Ways Wind Erosion is similar to water erosion because the wind transports and deposits in other locations. Wind Speeds must reach at least 11 miles per hour before fine sediment can be moved. The greater the speed of the wind, the larger the particles move. [pic] Glacial Erosion Glaciers form in mountains areas and in regions that are routinely covered with heavy snowfall and ice. In mountain regions, glaciers move down slope as a result in gravity. Glaciation is the changing of landforms by slowly moving glaciers. [pic] Building Soil Weathering and Erosion are apart the process of forming soil. Soil is the loose mixture of weathered rock, organic matter, air, and water that supports plant growth. Organic matter in the soil helps support the growth of plants by providing needed plant food. Water and Air share tiny pore like spaces in the soil. [pic] Don’t waste time! Our writers will create an original "Forces That Shape the Earth" essay for you Create order

Wednesday, May 6, 2020

Harriet Tubman Essay - 1405 Words

Harriet Tubman Even before Harriet Tubman was born she had a powerful enemy. Her enemy wasn’t a person or even a country; it was the system known as slavery. It is known that at least two grandparents were captured by slave traders and brought to North America from the Slave Coast of Africa during the 18th century. Because slaves were not allowed to read and write, Tubman grew up illiterate. She left no letters or diaries that would later allow historians to piece together all the parts of her life story. But we do know that she was one of history’s great heroines. With courage and determination, she escaped from slavery herself and then led more than 300 slaves to safety and freedom. When the Civil War began, she tirelessly scouted for†¦show more content†¦Some slave owners separated a mother from her children very soon after she stopped nursing. Sometimes the mother was sold or hired out to live and work on another farm. The law did not recognize the marriages and families of slaves. It was up to the owners if they were considered married or not. As a result, many slave children never knew their parents or their own brothers and sisters. Only during the later years of slavery did most owners try to keep families together. When Araminta was a child, Maryland planters were no longer growing much tobacco. They grew wheat and corn and hoped for better times. The Brodas plantation wasn’t as rich as it had once been. The slaves knew this because many of them were disappearing from the plantations. Some were sold. Others were hired out to people who couldn’t afford to buy their own slaves. Araminta later worked as an apprentice to Mrs. Cook who taught her how to weave. The lint from the weaver’s yarn made Araminta cough and sneeze. She wasn’t at all interested in becoming a weaver and having to sit all day in a workhouse, so she paid little attention to her work. Mrs. Cook later gave up on her, so Mr. Cook decided to try her at another job. So the Brodas decided to give Araminta a job of a babysitter, she was now a scrawny seven-year old who didn’t seem bright enough to follow the simplest instructions. Her master probably thought he was lucky to get anything at all for her.Show MoreRelatedHarriet Tubman Essay2304 Words   |  10 PagesHarriet Tubman By Blake Snider December 5, 2010 Professor J Arrieta Seminar Critical Inquiry Harriet Tubman is a woman of faith and dignity who saved many African American men and women through courage and love for God. One would ponder what would drive someone to bring upon pain and suffering to one’s self just to help others. Harriet Tubman was an African American women that took upon many roles during her time just as abolitionist, humanitarian, and a UnionRead MoreHarriet Tubman Essay586 Words   |  3 PagesHarriet Tubman Harriet Tubman was a very interesting women. Harriet Tubman, was born as Araminta Ross in 1819 or 1820 in Dorchester County, Maryland. Araminta Tubman had changed her name to Harriet after her mother, and Ross of course was after her father. Harriet was born into slavery. There were eight children in her family and she was the sixth. Her mother died when she was only five years old. The first person that ownedRead More Harriet Tubman Essay552 Words   |  3 Pages Harriet Tubman was an important African American who ran away from slavery and guided runaway slaves to the north for years. During the Civil War she served as a scout, spy, and nurse for the United States Army. After that, she worked for the rights of blacks and women. nbsp;nbsp;nbsp;nbsp;nbsp;Harriet Tubman was really named Araminta Ross, but she later adopted her mother’s first name. She was one of eleven children of Harriet Greene and Benjamin Ross. She was five when she worked on a plantationRead MoreHarriet Tubman And The Underground Railroad1510 Words   |  7 PagesThis memoir covers the life of Harriet Tubman who was a slave known for her extraordinary chip away at the Underground Railroad. Harriet Tubman was conceived in Dorchester County, Maryland on March, 1822. This novel discusses how Harriet Tubman had the capacity escape bondage in the south in the year of 1849 and looked for some kind of employment in the north. Particularly in Philadelphia, where she worked in inns to raise enough cash to bolster her needs. She would then migrate to Canada and inRead MoreEssay On Harriet Tubman1602 Words   |  7 PagesHarriet Tubman â€Å"I had reasoned this out in my mind, there was one of two things I had a right to, liberty or death; if I could not have one, I would have the other.† -Tubman The world was blessed with Harriet Tubman in 1822 on the eastern shore of Maryland. Unfortunately, Tubman was born into this world as a slave and lived on a plantation with her family, which consisted of four brothers and four sisters. Her parents named her Araminta â€Å"Minty† Ross but soon, with the coming of age, she changed herRead MoreEssay On Harriet Tubman1771 Words   |  8 PagesHarriet Tubman is well known for a successful role in freeing many slaves through the Underground Railroad. Not many know the major effect she had on the Union Army as a Scout and a spy during the Civil War. Her bravery while helping slaves escape through the Underground Railroad and her assistance in gathering Confederate troops intelligence as a spy changed the history and made a great impact on the on the United States National Defense. Even though Harriet Tubman was a very skillful spy, she hadRead MoreHarriet Tubman And The Underground Railroad1422 Words   |  6 PagesHarriet Tubman The Underground Railroad was a system set up to help escaping slaves safely survive their trip to the north. Harriet Tubman was a leader and one of the best conductors on the Underground Railroad. Harriet Tubman made a total of 19 trips into slave holding states freeing around a total of 300 slaves. Huckleberry Fin was written by Mark Twain, Jim one of the main characters was an escaped slave. Harriet Tubman played a significant role in liberating slaves as she worked as a conductorRead MoreHarriet Tubman And The Underground Railroad832 Words   |  4 PagesHarriet Tubman and the Underground Railroad Harriet Tubman was like a conductor on a train. Running the underground railroad to free innocent slaves from certain neglect. What do people think when they hear the name Harriet Tubman. some might think of her as a dirty black others might call her a hero, or moses. Harriet Tubman was a very brave, and courageous woman. In this paper we will explore the childhood, life of slavery, and how she came to be known as the women called moses. Araminta wasRead MoreThe Ingenious Works Of Harriet Tubman1061 Words   |  5 PagesThe ingenious works of Harriet Tubman, William Still, and Thomas Garrett pushed the abolitionist movement towards success. Due to the torturous conditions of slavery, these three individuals relentlessly worked towards their goal of having the Underground Railroad prosper. Harriet Tubman was one of the main and most well known conductors of the Underground Railroad, she led numerous trips to help deliver slaves to freedom over the course of her adult life. William Still assisted our modern historiansRead MoreSojourner Truth And Harriet Tubman947 Words   |  4 PagesSojourner truth and Harriet Tubman made a huge impact during slavery times. Sojourner Truth and Harriet Tubman were two women who were born into slavery. They both suffered from bad treatment from their owner. Also, they both later in their lives ran away from their enslavement. Sojourner Truth and Harriet Tubman both took part in issue s dealing with civil rights and were abolitionists. They both went different ways in helping other slaves with obtaining their freedom. Sojourner Truth was an abolitionist

Tuesday, May 5, 2020

Midnight Sun Essay Sample free essay sample

The midnight Sun is a natural phenomenon happening in summer months at topographic points north of the Arctic Circle and South of the Antarctic Circle where the Sun remains seeable at the local midnight. Around the solstice ( June 21 in the North and December 21 in the South ) and given just weather the Sun is seeable for the full 24 hours. The figure of yearss per twelvemonth with possible midnight Sun increases the farther towards either pole 1 goes. Although about defined by the polar circles. in pattern midnight Sun can be seen every bit much as 90 kilometers outside the polar circle. as described below. and the exact latitudes of the farthest ranges of midnight Sun depend on topography and vary somewhat year-to-year. There are no lasting human colonies South of the Antarctic Circle. so the states and districts whose populations experience it are limited to the 1s crossed by the Arctic Circle. e. g. Canada ( Yukon. Northwest Territories. and Nunavut ) . Denmark ( Greenland ) . Finland. Sapmi. Norway. Russia. Sweden. the United States ( Alaska ) . and appendages of Iceland. A one-fourth of Finland’s district lies North of the Arctic Circle and at the country’s northernmost point the Sun does non set at all for 60 yearss during summer. In Svalbard. Norway. the northernmost inhabited part of Europe. there is no sundown from about 19 April to 23 August. The utmost sites are the poles where the Sun can be continuously seeable for a half twelvemonth. The opposite phenomenon. polar dark. occurs in winter when the Sun stays below the skyline throughout the twenty-four hours. Since the axial joust of the Earth is considerable ( about 23 grades 27 proceedingss ) the Sun does non set at high latitudes in ( local ) summer. The continuance of sunlight additions from one twenty-four hours during the summer solstice at the polar circle to several hebdomads merely a 100 kilometers closer to the pole. to six months at the poles. At utmost latitudes. it is normally referred to as polar twenty-four hours. At the poles themselves. the Sun merely rises one time and sets one time each twelvemonth. During the six months when the Sun is above the skyline it spends the yearss continuously traveling around the skyline. making its highest circuit of the sky at the summer solstice. Due to atmospheric refraction and besides because the Sun is a disc instead than a point. the midnight Sun may be experienced at latitudes somewhat below the polar circle. though non transcending one grade ( depending on local conditions ) . For illustration. it is possible to see the midnight Sun in Iceland. even though most of it ( Grimsey being a noteworthy exclusion ) is somewhat south of the Arctic Circle. The same mechanisms do the period of sunshine at the poles to last somewhat more than six months. Even the northern appendages of Scotland ( and those topographic points on similar latitudes such as St. Petersburg ) experience a lasting dusk in the northern sky at these times. Perceivers at highs appreciably above sea degree can see drawn-out periods of midnight Sun as a consequence of the ‘dip’ of the skyline viewed from height.

Monday, April 6, 2020

Law and Ethics, Patients Rights in Practice free essay sample

In particular, those aspects observed by the student relating to patients privacy, confidentiality and any situations which warranted a limitation to patient privacy will be described and discussed with reference to patients rights. Situations in the hospital setting where the student nurse viewed health professionals informing patients about treatment options, encouraging patients to take action in decisions about their health, and gaining informed, voluntary consent prior to procedures will be discussed. An explanation of reasons for selecting privacy and consent as two essential concepts which health providers must understand will be illustrated. The legal and ethical responsibility of health care providers in relation to the aforementioned fundamental principles of achieving patient privacy and gaining informed voluntary consent will be examined with a clear emphasis on patient’ rights. While on clinical placement, the student nurse observed health professionals maintaining patient privacy to a high standard by consistently shutting curtains around patient’s beds, lowering their voices when working with patients in rooms containing multiple beds, courteously requesting visitors to leave the room when procedures of a sensitive nature were preformed and closing patient’s doors to limit unwanted interference from hallways. We will write a custom essay sample on Law and Ethics, Patients Rights in Practice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to show patients respect, dignity and consideration, which are outlined as a fundamental patient right in the Queensland Health Public Patient’s Charter (2002), patients were consistently examined in areas that were as private as was possible at the time. This attempt by health care providers to maintain the physical privacy of all patients by consistently minimizing unwarranted outside attention is a clear demonstration of how health care providers maintained patient dignity, consideration and respect. According to the Ramsay Health Care/Cairns Private Hospital Patient Charter (nd. , patients have a right to be treated with courtesy throughout their hospital experience. The actions of the health care team correlate positively to this statement as through the maintenance of patient’s physical privacy, health care providers are demonstrating consideration for their patients and respecting their rights set forth in both the Queensland Health public patient charte r and the Ramsay health care charter. Throughout the clinical placement of the student nurse, the health care facility in question demonstrated exceptional adherence to national privacy principles 4. set forth in the Privacy Amendment Act (2000). Initiatives currently in place at Cairns Private Hospital ensure confidentiality of both patient’s medical records as well as patient’s personal details by limiting outside access to confidential information and preventing health care professionals from transmitting such information to the broader community. One such example observed by the student nurse involves the hospitals policy preventing nurses from leaving the hospital with materials used in nursing handovers that contain information regarding patient’s condition and personal details. The destruction of such material prevents the transmission of private information to the wider community and demonstrates the role of health care providers in maintaining patient privacy. According to the national privacy principle 4. 1 extracted from the Privacy Amendment (Private Sector) Act (2000, p. 9), â€Å"An organisation must take reasonable steps to protect the personal information it holds from misuse and loss and from unauthorised access, modification or disclosure. Therefore, by ensuring patients information is protected from unauthorised access and disclosure, Cairns Private Hospital is fulfilling the legal obligations set forth for private organizations in the Privacy Amendment Act (2000) principle 4. 1. Patient’s right to have their personal information kept private and confidential, as outlined in the Queensland Health Public Patient’s Charter (2002), was also exceptionally demonstrated by those nurses with whom the student nurse was in contact during c linical placement. Health care providers consistently maintained patient confidentiality by limiting discussion of patient’s condition to those situations where health care providers must share patient information to improve patient care. When the student nurse observed an exchange of information between health care providers pertaining to patient’s condition, it occurred in a manner such that other patients or visitors were unable to discern the content of discussion. This includes, but is not limited to, patient information related in nursing handovers. By treating patient’s personal information obtained in a professional capacity as confidential, nurses are adhering to the expected national standards for Australian nurses as stated in ANC Code of Professional Conduct for Nurses in Australia (nd. ). The importance of maintaining patient privacy is unquestionable. Patients belief that health care professionals will handle their personal information with respect, dignity and maintain their confidentiality not only illustrates the ethical and legal responsibilities of health care providers, but correlates positively with the formation of trust between patient and nurse. According to Stein-Parbury (2005 p. 42), â€Å"†¦ without trust, there is minimal self-disclosure and little chance that patients will share their experiences with nurses or that nurses will come to understand patients’ experiences. † Therefore, through the maintenance of patient privacy and confidentiality, the element of trust, which forms the basis of all nurse-patient relationships, is strengthened. Crisp and Taylor (2005), illustrated the importance of patient privacy and confidentiality as without these two essential components patients would not feel able to tell health care professionals their most intimate and private details. This potential hesitation to share personal information with health providers can have a negative impact on the provision of care and can ultimately lead to treatment that does not take into consideration essential aspects of patient’s health. The maintenance of patient’s privacy is essential in both building trust between nurse and patient and providing holistic nursing care. As stated previously, the maintenance of patient privacy has implications in both legal and ethical spheres and is paramount to the formation of the nurse-patient relationship. Student nurses must therefore gain an understanding of the importance of maintaining patient privacy to ensure that once qualified as a registered nurse, one will understand the reasons why legally and ethically we must adhere to the guidelines. In today’s health care setting, the emphasis of patient’s rights and understanding these rights is paramount if one wishes to practice safe appropriate care for all peoples. It is for these reasons that the central issue of patient privacy was selected for consideration. Although the importance of maintaining patient privacy is unquestionable, there are ertain situations that warrant the sharing of patient information. As observed by the student nurse, health care professionals continuously share patient information between themselves in attempts to allow allied health professionals to provide appropriate holistic patient care. In today’s hospitals, with shift work and the increasing specialization of various allied healt h workers, it is essential that patient information is shared to improve patients care and outcome. In order to achieve appropriate care for patient’s, this is a requirement and will not be considered as a breach of patient privacy. This team work approach to health care is viewed as of benefit to the patient and is absolutely essential is today’s health care facilities where health care professionals are increasingly working in more specialized fields. Throughout the entire clinical placement, the student nurse consistently observed health providers informing patients of their various treatment options, encouraging patients to take an active role in decisions about their health, and ultimately gaining informed voluntary consent prior to any procedure. As outlined in the Queensland Health Public Patients Charter (2002), and the Ramsay Health Care/Cairns Private Hospital Patient Charter (nd. ), patients have a right to easy to understand information about their condition, treatment options, risks, and expected outcomes. The health providers viewed by the student nurse exemplified exceptional adherence to the patients right to accurate information as nurses were observed directly informing patients wherever possible about their treatment options, risks, and choices available to them. Health care providers not only adhered to their legal obligation of providing treatment information to patients, but did so in a way that reflected nurses ability to use due care in support of their ethical responsibilities. According to the Ramsay Health Care/Cairns Private Hospital Patient Charter (nd. ), patients have a right to ask questions and seek clarification in regards to matters that concern them. The actions of the health care team exemplified good practice with reference to this patient right. Health care providers were willing at all times to respond to patients questions or concerns and faced each situation with enthusiasm and clear respect for patients right to ask questions and seek clarification. Patients right to take part in decisions about their health care as stated in the Queensland Public Health Charter ( 2002), was viewed by the student nurse to occur in conjunction with the aforementioned patient right to information about treatment. By providing patients with easy to understand information about their condition, it allowed patients to make informed choices regarding their treatment and overall health. Health professionals were observed to provide patients with the information they require such that patients could make their own decisions regarding their treatment options. By thoroughly providing patients with necessary information as well as encouraging patients to take an active role in decisions about their health, health providers were empowering patients and fostering patient’s autonomy. Autonomy, the freedom to decide and act (Stein-Parbury, 2005), can be enhanced when a patient is given information about their condition and encouraged to take an active role in making decisions about their health. Informing patients of various treatment options and encouraging patients to take an active role in decisions about their health are fundamental components of informed voluntary consent. Informed voluntary consent may be implied, written or verbally given. The student nurse observed various nurses obtaining implied consent from patients when performing routine procedures such as taking a blood pressure reading. The student also viewed health providers obtaining verbal consent from patients when preforming procedures such as showering and mobilizing patients. The health providers adhered to the legal requirements which state that consent must be voluntarily given and informed (Forrester Griffiths, 2005). The actions of the health care team correlate positively to the statements set forth in both the Queensland Health Public Patients Charter (2002) and the ANMC Code of Ethics for Nurses in Australia (nd. ). The charter asserts that patients have the right to give their permission before they are treated. Whether consent was implied or verbal, the student nurse observed patients giving their permission prior to any procedure. According to Value Statement 2 in the Code of Nursing Ethics (nd. ), nurses must accept the rights of individuals to make informed choices in relation to their care. By ensuring that patients right to make informed choices in relation to their care and obtaining informed voluntary consent, health providers are meeting their legal and ethical obligations surrounding patients consent. It is essential that student nurses have an understanding of their moral and legal requirements surrounding patients consent. If a health provider performs a procedure without acquiring consent, there is a possibility that their actions legally may amount to assault or battery. According to Forrester and Griffiths (2005), battery involves the unlawful touching of a person without his or her consent. In charges of battery, there is no requirement that the patient sustains any injuries as a result of health professionals unlawful touching. Health providers must therefore have an understanding of the legal ramifications surrounding consent to ensure that they provide safe nursing care based on respecting patient’s legal rights. It is for this reason that the issue of patient’s consent was included for discussion in this paper. It is becoming increasingly important for health professionals to have an understanding of their legal and ethical responsibility for the maintenance of patient privacy and obtaining informed voluntary consent prior to preforming any procedure with patients. With the emphasis on patiens rights becoming more prevalent in the health care setting, it is essential that health care workers respect patient’s rights which include, but are not limited to, maintaining patient privacy and obtaining informed voluntary consent. The health providers present at the health care facility attended by the student nurse were observed to demonstrate good practice with respect to patients’ rights as set forth in the Queensland Health Public Patients Charter (2002).

Sunday, March 8, 2020

Improve Business Writing Skills by Measuring What Matters

Improve Business Writing Skills by Measuring What Matters Business leaders understand the importance of "good business writing" skills and can differentiate good writing from bad. However, in order to improve your team's business writing skills, it's essential to actually measure business writing skills to develop metrics to track improvement. Defining the right measurements allows you to assess the current business writing performance level of your team and helpsimprove business writing skills accordingly. Here are three steps measure your employees’ business writing skills 1. Separate Substance and Syntax Measurement The first step is to measure the substance and syntax of the document separately. These are two distinct aspects of a document that are unique to business writing. The document can have good substance that is poorly worded. Conversely, a poorly worded document can lack substance. Always remember that in business writing, substance precedes syntax. A document that has perfect syntax but meaningless substance is still going to fail to convey information. More worrisome, it may lead readers in the wrong direction, wasting time and potentially introducing risk and cost implications. 2. Analyze Substance of a Typical Document Once you are able to differentiate between substance and syntax, the next step to improve business writing skills of your employees is to specifically analyze the substance of your documents. There are five crucial elements to substance that differentiate good business writing from bad. These include: Awareness of audience Correct content for audience needs Logically categorizing that content Sequencing the content logically And, of course, good style, tone, and grammar. Once you break down the substance according to these 5 elements, it becomes easier to assess the document and the skills of the writer. Using this baseline, you can identify writing gaps and deficiencies, thus informing business writing training emphasis. 3. Analyze Syntax Syntax is the last measurement step in analyzing the team's writing skills. Syntax is actually easier to measure and correct than substance errors. Employees who possess strong analytical skills – who often work in engineering, scientific, and finance positions–are naturally adept at integrating multiple concepts. This typically translates into strong substance. However, not all employees with analytical skills will also have clear syntax skills. But, it's easier for those employees with stronger analytical skills to quickly and easily improve business writing skills because they possess the raw requisite skills. The concept of measurement is just as important in writing as in any other field. Using these steps, you can access the performance levels of your employees' business writing skills. However, do know that measurement alone is not enough. Measurement is just the start to better writing. Once you identify the gaps, you can then start the improvement process. Download my eBook, â€Å"Four Steps to Improve Your Team’s Business Writing Skills"to learn more about helping your employees write better at work. Or, schedule a complimentary consultationwith a business writing expert to receive specific recommendations for your team.

Friday, February 21, 2020

Holistic brand positioning of NB Entrust Essay Example | Topics and Well Written Essays - 2000 words

Holistic brand positioning of NB Entrust - Essay Example These combines proven expertise, tailored packages and bulk purchasing power with tailored packages vital for enhancing the business property value to both investors and occupiers. Many systems of NB Entrust have been developed from company services, as well as, adapted them from property management services. They refer tenants as clients and this is a significant aspect of the company philosophy. The company internally manages the delivery of varied property services and facilitates effective management integrator. The company outsources delivery of direct services to varied specialist providers in significant areas including landscaping, electrical services, security and cleaning. The company currently has nine principal supplier partners and they intend to expand them to more than 20 diverse companies. The revenues for the year 2007, was approximated 6.2 million dollars for the group companies, where by NB Entrust contributed to 18.9 percent. Thus, the company owner, Nelson Bake w ell has made significant efforts; thus, the company facility management services have now improved in terms of performance level. Holistic Brand Positioning of NB Entrust Branding theory is an effective approach for conveying and enabling customers to understand products and services available in the market. In the contemporary business environment, which is characterized by high competition, companies have made significant efforts by implementing effective marketing strategies vital for achieving their business goals successfully. Before employing branding strategy, companies should understand the strategic and detailed approach effective with a clear aim of meeting the desired needs of their customers (Burton 31). Trust is among the companies that have attempted to employ branding theory as an effective model for communicating about the management facilities they offer to their clients in the market. Dann and Susan (71) argue that brand positioning is an effective strategy that co ntributes to increased sales; hence driving business growth. NB Entrust employs varied business strategies effective for creating value to customers. Therefore, the holistic brand positioning focuses on brand details, and also evaluates these strategies based on the concerning levels, as well as, constraints, which offer a basis for recommendations. Culture Culture is one of the effective aspects that should be taken into consideration before implementing a branding strategy for a property brand. This is because culture may impact severely business performance in case it is not taken into considerations effectively (Bearden, Richard and Kelly 45). The organizational culture consists of varied aspects including the assumptions that the group has invented such as values, relationship with clients and many others; enabling the corporation to learn or cope up with problems within the internal and external environment. NB Entrust understand the significant of building property brands and they also understand that implementing a brand, which suits best in the cultural environment is effective. Relationship with NB Real Estate NB Entrust has attempted to maintain their relationship with NB Real Estate. Although the establishment of NB Entrust contributed to separation of the two companies, they have made significant attempt to work together in the new estate. Branding deals with two significant elements of delivering performance and establishing a relationship